Privacy Policy


This website is owned, managed and operated by SeaVacations UK Ltd, trading as Holland America Line and Carnival Cruise Lines. Any personal information provided is controlled by SeaVacations UK Ltd. This Privacy Policy explains how we collect, use and store personal information about you and your use of this website.

What information do we collect and how do we use it?

We will not collect any information about individuals, except where it is specifically and knowingly provided, for example, if you register for an event we publish on this website. We may also invite you to complete surveys or provide us with feedback. All this data is referred to in this Privacy Policy as 'personal information'.

We collect personal information such as full name, address, telephone number and email address. If you are visiting a Holland America Line ship we may require further information, such as your date of birth and dietary requirements.  This allows us to process and confirm your registration.

If you provide us with the personal information of any third parties, for example any other guests included in the event registration, you must have the authority of those third parties to provide their personal information to us for the purposes set out in this Privacy Policy.

The personal information you provide to SeaVacations, or which is obtained through your dealings with SeaVacations will also be used by SeaVacations or by processors on its behalf: to review your dealings with SeaVacations including your purchasing preferences; to review, develop and improve the cruises and services offered by SeaVacations; and for market research purposes and for statistical analysis. This may also involve sending your personal information between different countries, including countries outside the European Economic Area (EAA) where controls on data protection may not be as strong as the legal requirements in this country. If SeaVacations cannot pass your personal information to the relevant suppliers, whether in the EAA or not, SeaVacations cannot properly effect your registration.

SeaVacations and other companies within the Carnival Corporation & plc group of companies (such as Carnival plc which is based in the UK, Carnival Cruise Lines and Holland America Line, Ltd (which are based in the US) may wish to contact you by post, email and/or telephone with news, information and offers on cruises and other services relating to Carnival group cruise brands (including, Carnival Cruise Lines, P&O Cruises, Cunard Line, Princess Cruises, and Seabourn Cruise Line) and for market research purposes. You agree to your personal information being passed to other companies within the Carnival group for this purpose. If you prefer not to be contacted for the purposes set out above please contact the Customer Data Department, SeaVacations UK Limited, Carnival House, 5 Gainsford Street, London, SE1 2NE.

If you wish to obtain a copy of the personal information held about you, please write to the above address. SeaVacations may make a charge for supplying this information as permitted by law.

Cookies and web tags

Cookies are small text files that are downloaded to your computer’s hard drive through your Web browser to identify your computer to our server. If you pro-actively click to indicate that you wish the website to remember certain details (such as a username and password) a cookie will be downloaded so that, upon re-visiting the same page in the website, the cookie will automatically re-populate the information remembered, without your having to re-enter it. Cookies do not identify you personally, but the computer used, unless you have knowingly provided us with personal information.

Most Web browsers automatically accept cookies, but you can change your browser settings to prevent this. The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. For more information about cookies and how to stop cookies being installed or how to delete existing cookies from your hard drive visit the following website:

Some pages of our website have been coded with 'web tags' so as to enable us to monitor use of our website, by providing us with the following types of anonymous information:

  • the number of unique users of, and visits to, our site
  • the URL address you have left to come to our site
  • which search engine and search words you have used
  • whether you are a return visitor
  • which browser you are using and the country in which your computer is located
  • the pages on which you enter and leave our site
  • which other pages of our site you visit and for how long
  • the paths you use to navigate through our site

Over time, the information from these web tags, which is aggregated for all our site visitors, enables us to build up a picture of what types of visitors our website is attracting, how visitors use our site, and which of our products and offers most interest our visitors. This, in turn, helps us to improve our website and provide content which is of more interest and relevance.

What choices do I have?

You are required to provide us with the personal information requested in order for us to be able to process your registration and confirm your places on your chosen event.

If at any stage you change your preferences and decide you would rather not receive news, information and offers about our cruises and services please write to us at Customer Data Department, SeaVacations UK Ltd, Carnival House, 5 Gainsford Street, London, SE1 2NE.

Policy changes

If we decide to change our Privacy Policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it. Any changes to this Privacy Policy made by us will be posted here and will take effect immediately. This policy was last updated on 28th March 2011.